CBD Affiliate Programs: Which Convert & Pay Well?

Author: Toni Allen | Last update: Jan 15, 2024

With so many CBD affiliate programs available right now, it can be difficult to figure out which advertisers are legitimate and can convert your traffic into sales.

To help, I’ve done extensive testing with dozens of the leading CBD brands and affiliate networks over the past five years. Here are my findings, I hope it saves you some time.

Methodology: I’ve ordered the following CBD brands on my own experience promoting their affiliate programs with the most recommended at the top, and the newer unknown programs at the bottom.

After reviewing the top-performing programs in my own experience, I discuss more programs below that might be a better fit for your audience, and also list international CBD affiliates.

Top Performing CBD Affiliate Programs

This list focuses exclusively on CBD & hemp affiliate programs, and how & where to sign up. I regularly update this page with new offers and updates on how these programs perform, including which products convert well.

1. Avid Hemp Affiliate & Wholesale

avid hemp affiliate logo

Avid Hemp – Nice brand, offers a collection of products including CBD Vape Juice, oils, extracts, tinctures and gummies. Also, one of the few places I’ve seen promoting Keto CBD oil. They’ve been around for a 6+ years, and that is a long time in the CBD affiliate world.

Pays 30% commission on sales, offers datafeeds & other tools for affiliates. Ships to US, UK and Canada. I’ve been making two-tier sales from them for years, and they pay! Avid Hemp’s program is managed via Shareasale.

2. D8 SuperStore Affiliate Program

d8 logo

D8 SuperStore has been performing well in the past 2 years, and are worth looking into if you are not already promoting their CBD products. They have a great 30% commission and over 200 products in their datafeed.

Sells CBD, CBN, HHC, and other cannabinoid-based gummies, vapes, distillates, concentrates, flower, and beyond. 90-day cookie, managed via Shareasale.

3. GoGreen Hemp

gogreen affiliate program

GoGreenHemp is an established online brand that sells their own product line of CBD & CBN gummies, tinctures, topicals, transdermal patches, and CBD pet products.

The GoGreen affiliate program offers a datafeed, 60-day cookies, two-tier commissions for superaffiliates, and pays 18% commission on referred sales. Managed on Shareasale.

4. Industrial Hemp Farms (IHF)

Industrial Hemp Farms produces cannabinoid distillates, extracts, edibles, and also offers bulk CBD flower. Pays 20% to affiliates for sales and also has two-tier commissions.

Real-time affiliates statistics, deep-linking & coupons available – affiliate program managed with idevaffiliate’s interface. Worth checking out to see if IHF converts as well for you as it has done on my sites.

Other Programs Worth Checking Out

The previous list features CBD brands that I have the most direct experience with, however there are other programs that might work better for your audience. Here are the most promising one’s I have researched.

Binoid Affiliate Program

Binoid – Offers a range of CBD, CBN, CBG, Delta-8, HHC, THCA and other many other minor cannabinoid edibles, concentrates Binoid’s affiliate program is offers 25% commission on sales and also offers two-tier commission for referring other affiliates. You can sign-up here.

Direct CBD

Direct CBD is the distribution partner for many CBD, CBN, D8 products, including big brands like Charlotte’s Web, CBDMD, Chosen by Dogs, Martha Steward and dozens more. You can find Direct CBD Online on the CJ.com, Impact or Shareasale affiliate networks.

Fab CBD Affiliate Program

Fab CBD – Strong CBD brand with good management. Offers oil, gummies and topicals. Pays 40% with 60 day cookies and custom coupons available. Managed on the Shareasale network. I have high-hopes for Fab CBD, and plan on testing them thoroughly in 2023 on my CBD affiliate sites.

Smoke Cartel Affiliate Program

Smoke Cartel – This established online headshop offers a nice selection of CBD & hemp-based products including edibles, tinctures and topicals. Pays 15% commission with 60-day cookies, and has a giant datafeed available through Shareasale.

Plain Jane Affiliate Program

Plain Jane – Offers a variety of CBD, CBN, CBG and other cannabinoid products including flower, pre-rolls, gummies, oil and more. Pays 15% on sales, 45-day cookies, and managed through Shareasale.

Pure CBD Now Affiliate Program

Pure CBD Now – CBD and other cannabinoid gummies, topicals, carts, and beyond. Pays 15% commissions with 30-Day cookies. Datafeed available with 2000 products managed via Shareasale.

Diamond CBD Affiliate Program

Diamond CBD – features many CBD brands with nice landing pages including Delta 8 and Chill brand of gummy candies and oils. Also runs CBD Mall. Pays 30% commission with 90 day cookies. Used to be a top performer on my websites, but sales have been falling behind competitors on this list in recent years. You’ll find them on multiple networks, but I prefer using ShareaSale for the advanced tools like datafeeds.

cbdMD Affiliate Program

cbdMD is a well-established online brand of gluten-free, vegan, and non-GMO CBD oil products for people and pets. Offers 15% commission on sales with 90-day cookies. You’ll find them on the CBDaffs network and Shareasale.

CBDistillery™ Affiliate Program

CBDistillery – CBDistillery™ is a solid brand that has been around for years. Pays 15%-35%, offers 120+ item product catalog (datafeed). Ships to the US and UK. You can find the CBDistillery.com’s affiliate program on Impact.

CBD Dog Health Affiliate Program

CBD Dog Health – CBD dog treats, tinctures & salves. Pays 10% commission. 60 day cookie. Managed via Shareasale. Nice landing pages. Wholesale and bulk pricing available.

Chongs CBD Brands

Chong’s gummies & oil are one of the most well-known celebrity CBD brands with lots of media coverage. Tommy Chong’s CBD gummies are sometimes available under the Diamond CBD affiliate program, which was managed on Shareasale, and also through Chong’s Choice CBD via the CBDAffs affiliate network.

HealthWorx CBD Affiliate Program

HealthWorx CBD – Colorado, USA-made brand of organic hemp oil and tincture products. Pays a generous 40% commissions on referrals. Managed on Impact. HealthWorx has been converting well lately, and I plan on featuring them in more spots to test.

Nutra Pure LLC CBD Affiliate Program

Nutra Pure CBD – Offers multiple CBD brands including: CBDPureCBD Pets, and Swift CBD under one affiliate platform.

Pays 40% commission on sales, and also offer 5% on sub-affiliate referred sales. I can confirm this company does pay — I have received multiple *small* checks for 2nd tier commissions. Worth a look.

Kush Queen Affiliate Program

Kush Queen – Source of CBD lube and other topicals, bath bombs, ingestible, and beyond. Pays 20% commission, 30 day cookies, managed on CJ.

Jaxon CBD Flower Affiliate Program

Jaxon CBD (affiliate program closed) specializes in organic hemp flower (buds), pre-rolls and wholesale.

UK & Europe CBD Affiliates Programs

There are fewer options for CBD affiliate programs that ship CBD & hemp-derived products to Europe, but the list is growing. The following CBD brands are my recommendations to check out first for your European audience:

The Real CBD Affiliate and Dropshipping

The Real CBD – Family-owned business offering CBD oils, supplements, skincare, pet products and more. Pays 25% commission. Managed in-house. Offers deep-linking.

Ships to UK & Europe. Additionally, their dropshipping service available with service to Europe, the UK, Canada, Mexico and The United States.

CBDfx UK Affiliate Programme

CBDfx UK – Offering full-spectrum, broad-spectrum, and isolate CBD products including. CBD topicals, tinctures, edibles: drinks, capsules, gummies. Pays 25.00% CPA on sales. Program managed on CBDAffs.

Ships to: Austria, Belgium, Denmark, Finland, Germany, Netherlands, Norway, Sweden, Switzerland, United Kingdom, and the United States.

In addition, check out these CBD brands that ship to UK and/or Europe:

  • Formula Swiss – Austria, Denmark, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom. Pays 20% commission.
  • Herbalaleafs – Ships to Germany and Austria.
  • CBDology – Ships to France, Germany, Italy, Spain, United Kingdom.
  • Avid Hemp – Great converting brand of CBD extracts and edibles that ships to UK (in addition to the USA & Canada.) Pays 30% commission.
  • Lyfted – CBD and HHC products. Ships to UK, US and more.
  • Third Eye CBD – France source for CBD products.
  • Steve’s Goods – Ships CBD products to 24 countries.

For more CBD & hemp affiliate programs that ship to Europe check out CBDAffs and Shareasale affiliate networks.

It’s worth looking at the main affiliate networks, too…

Affiliate Networks with CBD Brands

Affiliate networks serve as a platform between advertisers (merchants) & affiliates (marketers). The best networks vet advertisers and provide advanced tools like datafeeds, deep linking, pixels, coupons and promo codes.

Shareasale.com Affiliate Network

Shareasale – Many CBD merchants and thousands of CBD affiliate products in one place including the top celebrity CBD brands. I’ve been an affiliate partner on Shareasale for over a decade, and they are my top recommendation to find legitimate CBD affiliate programs.

CBDAffs Affiliate Network

CBDAffs – Unique affiliate network focused solely on CBD brands. They have a surprisingly large amount of offers including a few big names like Chong’s CBD.

Impact Partnership Cloud

Impact.com – Formerly Impact Radius has a rapidly growing database of CBD merchants including international CBD brands like Healthworx CBD, Peacock CBD, and dozens more. Impact has advanced affiliate tools like promo codes and product catalogs.

They also have merchants with CBD subscription boxes and cannabis delivery services. It seems that after Shareasale, Impact probably has the most variety of cannabis-ancillary brands (including CBD and minor cannabinoids).

CJ Affiliate Network

CJ.com – One of the oldest and largest affiliate networks has a few dozen CBD merchants including JustCBD and Direct CBD.

CannAffiliate Network

CannAffiliate (closed as of Dec 2023)- Niche affiliate network catering to CBD merchants & other cannabis products and services. Their tools are very limited to basic linking, but still worth a look as they have some unique offers. I was originally skeptical, but recently received my first payment for referral sales. Worth checking out.

More Cannabis Affiliate Marketing Resources

New: Best CBD Affiliates with Datafeeds – These affiliate offer datafeeds exports of their product databases that allow for import into your website.

Looking for general cannabis affiliate programs for products like seed, grow supplies, headshop and cannabis novelties? Check full list of cannabis-related affiliate programs, Amazon associate alternatives and vape affiliate programs.

I’ve also maintain a list of affiliate SEO tools and other software & services. If you are interested in advertising your cannabis-related business, also see my guide to cannabis & CBD advertising.

CBD Affiliate FAQ

Which is the best CBD affiliate program?

Whichever program’s products fits your audience & helps you be successful as a marketer.

Below are my top choices for CBD affiliate programs & networks. I’ve based these recommendation on my own experience of who pays, has a good interface, tools like link generators, coupons and other tools that help site owners & marketers better promote their brand(s).

  1. D8 Super Store – CBD, CBN, HHC, and other cannabinoid-based gummies, vapes, distillates, concentrates, flower, and beyond. Pays 30% commissions and 90-day cookie. 200 products in their datafeed, managed via Shareasale.
  2. Avid Hemp – CBD Oils, gummies & extracts plus many unique product offerings including high-potency, full spectrum CBD Vape Juice and Keto CBD oil. Many helpful affiliate tools like datafeeds & deep links generators.
  3. Shareasale – Large affiliate network, featuring 100s of CBD brands across dozens of merchants. I’ve worked with them for 10+ years. They pay like clockwork.

    I recommend Shareasale as a good starting point for those new to affiliate marketing (or as my first choice for an alternative to Amazon Affiliates). In fact, to access the D8 and Avid Hemp affiliate programs you’ll need an account at Shareasale — where those programs are managed.

Where can I source bulk CBD?

Finding wholesale CBD affiliate programs is a little tougher as many suppliers only offer commissions on retail sales, but there are a few companies offering bulk & wholesale CBD products to affiliates.

See my full list of Wholesale CBD Suppliers and CBD Dropshippers.

How to become an CBD affiliate?

First, you need to learn about and become an affiliate in general. Affiliate marketing is broad term for referring others to products you do not directly sell yourself. You’ll need some sort platform to promote other’s products, for most affiliates this is done by websites. Though — social media, podcasting and other possibilities exist.

Once you have an audience, you’ll need to find merchants to team up with as an affiliate. The list on this page is a good start, but you might want to look at networks first, as they give you access to many brands in one centralized interface.

How to avoid CBD affiliate scams?

Be cautious with new businesses, especially those with in-house affiliate programs. There are many companies who create affiliate programs with no intention of ever paying their affiliates. If you stick with trusted affiliate networks (like Shareasale, CJ, Impact) that validate and require deposits, you’ll avoid the majority of scam affiliates.

How do I choose a CBD affiliate partner?

Look for reputable brands that have happy affiliates that are already promoting their programs (see the top of this page for my picks). Remember to keep an eye on your stats and make adjustments as you go!

How big is the CBD consumer market?

The global cannabinoid market was valued at $7.7 billion in 2023 and is expected to grow at a compound annual growth rate of 15.8% from 2024 to 2030.

Have a Suggestion? Am I missing an important CBD affiliate program? Please comment below or contact me @thcaffiliates to let me know.

Toni Allen
Latest posts by Toni Allen (see all)

    9 thoughts on “CBD Affiliate Programs: Which Convert & Pay Well?”

    1. Thanks for the info! I’m looking for affiliates to help sell our FDA-cleared CBD pain relief cream. What is the best way to go about finding reliable affiliates with high-traffic? Do you have any suggestions for candidates? Thanks in advance!

      Reply
      • Yes, many like CBDdistillery, Avid Hemp and Direct CBD — see the above section of CBD affiliate programs that ship to Europe for the full list.

        Reply
    2. I don’t recommend using CBDaffs or Cannaffiliate, personally.

      I’m not sure if it’s because these are new ad network, but CBDaffs and Cannaffiliate are completely useless, and possibly a scam? I’ve seen no sales, they have really, really sparse reporting.

      I’m hoping people will pop up to say I’m wrong.

      Reply
      • I’ve not earned anything from CBDaffs or Cannaffiliate (I mostly refer two-tier affiliates rather than product sales),
        not sure if a scam — but definitely true that their reporting is lacking.

        Reply
    3. Goat Grass CBD offers some of the best affiliate and influencer benefits in the industry. They provide a tiered percentage of commission based on monthly sales with a 60-day cookie.

      35% for monthly sales of $0-$999
      40% for monthly sales of $1,000-$4,999
      45% for monthly sales of $5,000-$9,999
      50% for monthly sales of $10,000+

      Reply
    4. Hi I am also interested in becoming an affiliate of one of these sites, but just wanted to confirm if there is a license or any type of special requirement as per law before you can start promoting CBD products on your website or blog? Any help in this case will be greatly appreciated.

      Reply

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