There are so many CBD affiliate and advertising programs available right now, it’s hard to wade through the junk.
I’ve been experimenting with dozens of the largest CBD brands and affiliate networks to see which actually convert, have good commissions and pay their affiliates. Here are my findings.
First, I suggest looking at the main affiliate networks.
Affiliate Networks with CBD Brands
Affiliate networks serve as a platform between advertisers (merchants) & affiliates (marketers). The best networks vet advertisers and provide advanced tools like datafeeds, deep linking, pixels, coupons and promo codes.
Shareasale.com Affiliate Network
Shareasale – Many CBD merchants and thousands of CBD affiliate products in one place including the top celebrity CBD brands. I’ve been an affiliate partner on Shareasale for over a decade, and they are my top recommendation to find legitimate CBD affiliate programs.
Impact Partnership Cloud
Impact.com – Formerly Impact Radius has a rapidly growing database of CBD merchants including international CBD brands like Healthworx CBD, Peacock CBD, Canzon and dozens more. Impact has advanced affiliate tools like promo codes and product catalogs.
CJ Affiliate Network
CannAffiliate – Niche affiliate network catering to CBD merchants & other cannabis products and services. Their tools are very limited to basic linking, but still worth a look as they have some unique offers.
CBDAffs Affiliate Network
CBDAffs – Unique affiliate network focused solely on CBD brands. They have a surprisingly large amount of offers including a few big names like Chong’s CBD. I am new to this network, so will report when I have more info.
CBD Affiliate Programs
This list focuses exclusively on CBD & hemp affiliate programs, and how & where to sign up. I’ve ordered them from my most recommended at the top, and the newer unknown programs at the bottom:
Avid Hemp Affiliate & Wholesale
Avid Hemp – Very nice collection of products including CBD Vape Juice, oils, extracts, tinctures and gummies. Also, one of the few places I’ve seen promoting Keto CBD oil. They’ve been around for a few years, and that is a long time in the CBD world.
Pays 30% commission on sales, offers datafeeds & other tools for affiliates. Program managed via Shareasale.
I’ve been making two-tier sales from them, and the commissions are looking promising so far.
Chongs CBD Affiliate Program
Chong’s gummies & oil are one of the most well-known celebrity CBD brands with lots of media coverage. There are actually multiple brands:
For Chong’s oil and gummies, I recommend the Diamond CBD program through Shareasale as the commissions are higher and there are more affiliate tools (datafeeds, deeplinks, etc) vs CBDaffs.
Martha Stewart CBD Affiliate Program
Yes, there is a Martha Stewart brand of CBD gummies and oils.
Direct CBD is the distribution partner for the Martha Stewart line of “wellness” CBD products. You can find Direct CBD Online & Martha Stewart CBD products on the CJ.com or Shareasale affiliate networks.
Celebrity brands are great at catching attention in a saturated market like CBD wellness products.
cbdMD Affiliate Program
cbdMD is a well-established online brand of THC-free, gluten-free, vegan, and non-GMO CBD oil products for people and pets.
Offers 20% commission on sales with 90-day cookies. Managed on Impact platform.
JustCBD Affiliate Program
JustCBD – CBD gummies, candies, protein bars, isolate, drinks & other edibles. Pays 18% commission on referred sales. (program managed via CJ.com).
Drop shipping and bulk discounts available.
CBD Dog Health Affiliate Program
CBD Dog Health – CBD dog treats, tinctures & salves.
Pays 10% commission. 60 day cookie. Managed via Shareasale. Nice landing pages. Wholesale and bulk pricing available.
Nutra Pure LLC CBD Affiliate Program
Pays 40% commission on sales, and also offer 5% on sub-affiliate referred sales. I can confirm this company does pay — I have received multiple *small* checks for 2nd tier commissions. Worth a look.
NotPot CBD Supplements Affiliate Program
NotPot CBD Gummies – Vegan CBD gummy supplements, managed through Shareasale.
Jaxon CBD Flower Affiliate Program
Jaxon CBD specializes in organic hemp flower (buds), pre-rolls and wholesale. Affiliate Commission: 15% Cookie Window: 30 Days
Kush Queen Affiliate Program
Kush Queen – Source of CBD lube and other topicals, bath bombs, ingestible, and beyond. Pays 20% commission, 30 day cookies, managed on CJ.
Savage CBD Affiliate Program
Savage CBD – CBD gummies, edibles, oils, lotions, cartridges and other vaping accessories. Program managed through refersion platform.
Pays 35% for affiliate sales with 90 day cookies. Custom coupon’s available. Coupon code THC15 for 15% off. However, I’ve never made any commissions from Savage CBD.
Miracle Seed CBD Oil Affiliate Program
Miracle Seed – Supplier of Organic Colorado-grown CBD Oil. Pays 30% commission and provides multiple banner formats & coupons for marketing tools. (via Cannaffilaite network)
Crescent Canna CBD Drops Affiliate Program
Crescent Canna – Organic USA-grown CBD products including gummies, drops, high-potency oils, isolate, freeze roller and high CBD flower & pre-rolls. Pays 30% commission. (via Cannaffiliate network)
Diamond CBD Affiliate Program
Diamond CBD – features celebrity CBD brands with nice landing pages including Chong’s brand of gummy candies and oils. Pays 30% commission with 90 day cookies.
HealthWorx CBD Affiliate Program
HealthWorx CBD – is a Colorado, USA-made brand of organic hemp oil and tincture products. Pays 40% commissions on referrals. Managed on Impact.
Delta 8 THC Affiliate Program
Delta 8 Direct – Delta 8 THC gummies, carts, edibles and other products can be hard to find, which hopefully means Delta 8 THC makes for good conversion rates. Pays 10%, managed in-house.
EdenPure7 Affiliate Program
EdenPure7 – Full spectrum hemp oil infused pain creams, oils and gummies and other products.
Melon CBD Affiliate Program
Melon CBD – Gummies, oil and other CBD. Special landers for arthritis, pets, and other niches. THC-free products Free shipping in the USA. Program via Shareasale.
Peacock CBD Affiliate Program
Peacock CBD – Along with their own brand of premium tinctures, and topicals, they also distribute boutique brands such as Wunderkin vape products and Dolittle Farm hemp buds. Offers publishers deep links, promo codes and 15% commissions. Program via Impact.
Canzon Europe CBD Affiliate Program
Canzon – European supplier of CBD oil, balms, and other CBD-based cosmetics. Unlike many US companies, Canzon ships to most places in Europe & has multi-lingual support.
Ships to: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, Poland, Portugal, Romania, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.
You can find Canzon on the Impact platform.
Pachamama Affiliate Program
Pachamama – Excellent branding, cool name, worth exploring. Pays 18% on referred sales. Program managed via Impact.
Canibrands Affiliate Program
Canibrands – Balms, Creams and Sublingual drops. Pays 25% on sales, with a 30 day cookie. On the Cannaffiliate network.
Wholesale CBD Affiliate Programs
Extract Labs – Bulk CBD & CBD Isolate powders. Affiliate program managed on Impact.com platform. Conversion looks promising so far.
Tiger One.eu – Wholesale CBD oil, hemp seed, testing kits and other cannabis merchandise. European-based, with almost worldwide shipping. In-house affiliate program.
More Cannabis Affiliate Marketing Resources
New: Best CBD Affiliates with Datafeeds – These affiliate offer datafeeds exports of their product databases that allow for import into your website.
Looking for general cannabis affiliate programs for products like seed, grow supplies, headshop and cannabis novelties? Check full list of cannabis-related affiliate programs, Amazon associate alternatives and vape affiliate programs.
CBD Affiliate FAQ
Which is the best CBD affiliate program?
Whichever program’s products fits your audience & helps you be successful as a marketer.
Below are my top choices for CBD affiliate programs & networks. I’ve based these recommendation on my own experience of who pays, has a good interface, tools like link generators, coupons and other tools that help site owners & marketers better promote their brand(s).
- Avid Hemp – CBD Oils, gummies & extracts plus many unique product offerings including high-potency, full spectrum CBD Vape Juice and Keto CBD oil. Many helpful affiliate tools like datafeeds & deep links generators.
- Diamond CBD – features celebrity CBD brands with nice landing pages including Tommy Chong’s brand of gummies and oils.
- Nutra Pure – Multiple brands with a range of wellness products, including pet CBD products which seem to be a well-converting niche. Most importantly, they pay & trustworthy from my personal experience.
- DirectCBD – This CBD affiliate program features multiple celebrity brands like Martha Stewart CBD gummies – These have a higher click-thru rate than generic sounding CBD brands in my experience.
- Shareasale – Large affiliate network, featuring 100s of CBD brands across dozens of merchants. I’ve worked with them for 10+ years. They pay like clockwork.
I recommend Shareasale as a good starting point for those new to affiliate marketing (or as my first choice for an alternative to Amazon Affiliates). In fact, to access the Diamond CBD and Avid Hemp affiliate programs you’ll need an account at Shareasale — where the program is managed.
How to become an CBD affiliate?
First, you need to learn about and become an affiliate in general. Affiliate marketing is broad term for referring others to products you do not directly sell yourself. You’ll need some sort platform to promote other’s products, for most affiliates this is done by websites. Though — social media, podcasting and other possibilities exist.
Once you have an audience, you’ll need to find merchants to team up with as an affiliate. The list on this page is a good start, but you might want to look at networks first, as they give you access to many brands in one centralized interface.
How to avoid CBD affiliate scams?
Be cautious with new businesses, especially those with in-house affiliate programs. There are many companies who create affiliate programs with no intention of ever paying their affiliates. If you stick with trusted affiliate networks (like Shareasale, CJ, Impact) that validate and require deposits, you’ll avoid the majority of scam affiliates.
How big is the CBD consumer market?
Retail sales in the USA surpassed 1 billion dollar in 2019, and some are forecasting that number to increase 10-fold to over 10 billion by 2024.
According to a 2019 Consumer Reports survey of 4000 people:
- 40% of 18-29 year olds,
- 32% of 30-44 year olds ,
- and 23% of 45-59 year olds … have tried CBD products.
- For more interesting stats on CBD and cannabis, see our Cannabis Stats page.
- See this list if you are looking for other cannabis-related affiliate programs.
- Wholesale CBD suppliers found here.
Have a Suggestion? Am I missing an important CBD or hemp affiliate program? Please comment below or contact me @thcaffiliates to let me know.