CBD Affiliate Programs: Which Convert & Pay Well?

Author: Toni Allen | Last update: September 19, 2023

With so many CBD affiliate programs available right now, it can be difficult to figure out which advertisers are legitimate and can convert your traffic into sales.

To help, I’ve done extensive testing with dozens of the leading CBD brands and affiliate networks over the past five years. Here are my findings, I hope it saves you some time.

Methodology: I’ve ordered the following CBD brands on my own experience promoting their affiliate programs with the most recommended at the top, and the newer unknown programs at the bottom.

After reviewing the top-performing programs in my own experience, I discuss more programs below that might be a better fit for your audience, and also list international CBD affiliates.

Top Performing CBD Affiliate Programs

This list focuses exclusively on CBD & hemp affiliate programs, and how & where to sign up. I regularly update this page with new offers and updates on how these programs perform, including which products convert well.

1. D8 SuperStore Affiliate Program

D8 SuperStore has been performing well in the past 2 years, and are worth looking into if you are not already promoting their CBD products. They have a great 30% commission and over 200 products in their datafeed.

Sells CBD, CBN, HHC, and other cannabinoid-based gummies, vapes, distillates, concentrates, flower, and beyond. 90-day cookie, managed via Shareasale.

2. GoGreen Hemp

GoGreenHemp is an established online brand that sells their own product line of CBD & CBN gummies, tinctures, topicals, transdermal patches, and CBD pet products.

The GoGreen affiliate program offers a datafeed, 60-day cookies, two-tier commissions for superaffiliates, and pays 18% commission on referred sales. Managed on Shareasale.

3. Avid Hemp Affiliate & Wholesale

Avid Hemp – Nice brand, offering a collection of products including CBD Vape Juice, oils, extracts, tinctures and gummies. Also, one of the few places I’ve seen promoting Keto CBD oil. They’ve been around for a few years, and that is a long time in the CBD world.

Pays 30% commission on sales, offers datafeeds & other tools for affiliates. Ships to US, UK and Canada. I’ve been making two-tier sales from them. Avid Hemp’s program is managed via Shareasale.

Other Programs Worth Checking Out

The previous list features brands that I have direct experience with, however there are other programs that might work better for your audience. Here are the most promising one’s I have researched.

Direct CBD

Direct CBD is the distribution partner for many CBD, CBN, D8 products, including big brands like Charlotte’s Web, CBDMD, Chosen by Dogs, Martha Steward and dozens more. You can find Direct CBD Online on the CJ.com, Impact or Shareasale affiliate networks.

Fab CBD Affiliate Program

Fab CBD – Strong CBD brand with good management. Offers oil, gummies and topicals. Pays 40% with 60 day cookies and custom coupons available. Managed on the Shareasale network. I have high-hopes for Fab CBD, and plan on testing them thoroughly in 2023 on my CBD affiliate sites.

Smoke Cartel Affiliate Program

Smoke Cartel – This established online headshop offers a nice selection of CBD & hemp-based products including edibles, tinctures and topicals. Pays 15% commission with 60-day cookies, and has a giant datafeed available through Shareasale.

Plain Jane Affiliate Program

Plain Jane – Offers a variety of CBD, CBN, CBG and other cannabinoid products including flower, pre-rolls, gummies, oil and more. Pays 15% on sales, 45-day cookies, and managed through Shareasale.

Pure CBD Now Affiliate Program

Pure CBD Now – CBD and other cannabinoid gummies, topicals, carts, and beyond. Pays 15% commissions with 30-Day cookies. Datafeed available with 2000 products managed via Shareasale.

Extract Labs

Extract Labs – Offers a range of CBD products, including hard to find isolate powders. Worth checking out for a few reasons: a well designed website, streamlined user-experience, and smart product line-up. You’ll find Extract Labs affiliate program on the Impact.com platform.

Nama Vegan CBD Affiliate Program

Nama CBD – Strong, unique brand of vegan CBD, CBN, & Delta-9 edibles. Gluten-free with natural flavors. Pays 12% with 30 day cookies and available via Shareasale.

Diamond CBD Affiliate Program

Diamond CBD – features many CBD brands with nice landing pages including Delta 8 and Chill brand of gummy candies and oils. Also runs CBD Mall. Pays 30% commission with 90 day cookies. Used to be a top performer on my websites, but sales have been falling behind competitors on this list in recent years. You’ll find them on multiple networks, but I prefer using ShareaSale for the advanced tools likes datafeeds.

CBDistillery™ Affiliate Program

CBDistillery – CBDistillery™ is a solid brand that has been around for years. Pays 15%-35%, offers 120+ item product catalog (datafeed). Ships to the US and UK. You can find the CBDistillery.com’s affiliate program on both Impact and RevOffers.

cbdMD Affiliate Program

cbdMD is a well-established online brand of THC-free, gluten-free, vegan, and non-GMO CBD oil products for people and pets. Offers 20% commission on sales with 90-day cookies. You’ll find them on Impact.

CBD Dog Health Affiliate Program

CBD Dog Health – CBD dog treats, tinctures & salves. Pays 10% commission. 60 day cookie. Managed via Shareasale. Nice landing pages. Wholesale and bulk pricing available.

Chongs CBD Brands

Chong’s gummies & oil are one of the most well-known celebrity CBD brands with lots of media coverage.

Tommy Chong’s CBD gummies are sometimes available under the Diamond CBD affiliate program, which was managed on Shareasale, and also through Chong’s Choice CBD via the CBDAffs affiliate network.

HealthWorx CBD Affiliate Program

HealthWorx CBD – Colorado, USA-made brand of organic hemp oil and tincture products. Pays a generous 40% commissions on referrals. Managed on Impact. HealthWorx has been converting well lately, and I plan on featuring them in more spots to test.

Jaxon CBD Flower Affiliate Program

Jaxon CBD specializes in organic hemp flower (buds), pre-rolls and wholesale. Affiliate Commission: 15% Cookie Window: 30 Days

Nutra Pure LLC CBD Affiliate Program

Nutra Pure CBD – Offers multiple CBD brands including: CBDPure, CBD Pets, and Swift CBD under one affiliate platform.

Pays 40% commission on sales, and also offer 5% on sub-affiliate referred sales. I can confirm this company does pay — I have received multiple *small* checks for 2nd tier commissions. Worth a look.

NotPot CBD Supplements Affiliate Program

NotPot CBD Gummies – Vegan CBD gummy supplements, managed through Shareasale.

Kush Queen Affiliate Program

Kush Queen – Source of CBD lube and other topicals, bath bombs, ingestible, and beyond. Pays 20% commission, 30 day cookies, managed on CJ.

UK & Europe CBD Affiliates Programs

There are far fewer options for CBD affiliate programs that ship CBD & hemp-derived products to Europe, but the list is growing.

Tonic Vault UK CBD Affiliate Programme

Tonic Vault – One of the UK’s top suppliers for all products CBD related. Offers a full range from hemp flowers, oils, drinks, edibles and much more. Pays 10% commission, 30-day cookies, over 1500 products in datafeed and managed on Shareasale. Ships Worldwide.

The Real CBD Affiliate and Dropshipping

The Real CBD – Family-owned business offering CBD oils, supplements, skincare, pet products and more. Pays 25% commission. Managed in-house. Offers deep-linking.

Ships to UK & Europe. Additionally, their dropshipping service available with service to Europe, the UK, Canada, Mexico and The United States.

CBDfx UK Affiliate Programme

CBDfx UK – Offering full-spectrum, broad-spectrum, and isolate CBD products including. CBD topicals, tinctures, edibles: drinks, capsules, gummies. Pays 25.00% CPA on sales. Program managed on RevOffers.

Ships to: Austria, Belgium, Denmark, Finland, Germany, Netherlands, Norway, Sweden, Switzerland, United Kingdom, and the United States.

In addition, check out these CBD brands that ship to UK and/or Europe:

• Avid Hemp – Ships to UK, US, Canada.
• CBDistillery – Has a new UK affiliate programme.

Wholesale CBD Affiliate Programs

Finding wholesale CBD affiliate programs is a little tougher as many suppliers only offer commissions on retail sales, but there are a few companies offering bulk & wholesale CBD products to affiliates. Here’s my top picks:

Industrial Hemp Farms (IHF) – Is a producer of bulk extracts for CBD, CBG, CBN and other cannabinoids. I have found they convert well for both retail and wholesale. Worth checking out.

Extract Labs – Bulk CBD & CBD Isolate powders. Affiliate program managed on Impact.com and RevOffers.

Tiger One.eu – Wholesale CBD oil, hemp seed, testing kits and other cannabis merchandise. European-based, with almost worldwide shipping. In-house affiliate program. I’ve not had much luck with them so far.

See my full list of Wholesale CBD Suppliers and CBD Dropshippers.

It’s worth looking at the main affiliate networks, too…

Affiliate Networks with CBD Brands

Affiliate networks serve as a platform between advertisers (merchants) & affiliates (marketers). The best networks vet advertisers and provide advanced tools like datafeeds, deep linking, pixels, coupons and promo codes.

Shareasale.com Affiliate Network

Shareasale – Many CBD merchants and thousands of CBD affiliate products in one place including the top celebrity CBD brands. I’ve been an affiliate partner on Shareasale for over a decade, and they are my top recommendation to find legitimate CBD affiliate programs.

CannAffiliate Network

CannAffiliate – Niche affiliate network catering to CBD merchants & other cannabis products and services. Their tools are very limited to basic linking, but still worth a look as they have some unique offers. I was originally skeptical, but recently received my first payment for referral sales. Worth checking out.

Impact Partnership Cloud

Impact.com – Formerly Impact Radius has a rapidly growing database of CBD merchants including international CBD brands like Healthworx CBD, Peacock CBD, and dozens more. Impact has advanced affiliate tools like promo codes and product catalogs.

They also have merchants with CBD subscription boxes and cannabis delivery services. It seems that after Shareasale, Impact probably has the most variety of cannabis-ancillary brands (including CBD and minor cannabinoids).

CJ Affiliate Network

CJ.com – One of the oldest and largest affiliate networks has a few dozen CBD merchants including JustCBD and Direct CBD.

CBDAffs Affiliate Network

CBDAffs – Unique affiliate network focused solely on CBD brands. They have a surprisingly large amount of offers including a few big names like Chong’s CBD. I am new to this network, so will report when I have more info.

More Cannabis Affiliate Marketing Resources

New: Best CBD Affiliates with Datafeeds – These affiliate offer datafeeds exports of their product databases that allow for import into your website.

Looking for general cannabis affiliate programs for products like seed, grow supplies, headshop and cannabis novelties? Check full list of cannabis-related affiliate programs, Amazon associate alternatives and vape affiliate programs.

I’ve also maintain a list of affiliate SEO tools and other software & services. If you are interested in advertising your cannabis-related business, also see my guide to cannabis & CBD advertising.

CBD Affiliate FAQ

Which is the best CBD affiliate program?

Whichever program’s products fits your audience & helps you be successful as a marketer.

Below are my top choices for CBD affiliate programs & networks. I’ve based these recommendation on my own experience of who pays, has a good interface, tools like link generators, coupons and other tools that help site owners & marketers better promote their brand(s).

1. D8 Super Store – CBD, CBN, HHC, and other cannabinoid-based gummies, vapes, distillates, concentrates, flower, and beyond. Pays 30% commissions and 90-day cookie. 200 products in their datafeed, managed via Shareasale.
   
2. Avid Hemp – CBD Oils, gummies & extracts plus many unique product offerings including high-potency, full spectrum CBD Vape Juice and Keto CBD oil. Many helpful affiliate tools like datafeeds & deep links generators.
   
3. Shareasale – Large affiliate network, featuring 100s of CBD brands across dozens of merchants. I’ve worked with them for 10+ years. They pay like clockwork.
   
   I recommend Shareasale as a good starting point for those new to affiliate marketing (or as my first choice for an alternative to Amazon Affiliates). In fact, to access the D8 and Avid Hemp affiliate programs you’ll need an account at Shareasale — where those programs are managed.

How to become an CBD affiliate?

First, you need to learn about and become an affiliate in general. Affiliate marketing is broad term for referring others to products you do not directly sell yourself. You’ll need some sort platform to promote other’s products, for most affiliates this is done by websites. Though — social media, podcasting and other possibilities exist.

Once you have an audience, you’ll need to find merchants to team up with as an affiliate. The list on this page is a good start, but you might want to look at networks first, as they give you access to many brands in one centralized interface.

How to avoid CBD affiliate scams?

Be cautious with new businesses, especially those with in-house affiliate programs. There are many companies who create affiliate programs with no intention of ever paying their affiliates. If you stick with trusted affiliate networks (like Shareasale, CJ, Impact) that validate and require deposits, you’ll avoid the majority of scam affiliates.

How big is the CBD consumer market?

Retail sales in the USA surpassed 5 billion dollars in 2021, compared to 1 billion dollars in 2019, and some are forecasting that number to increase 10-fold to over 10 billion by 2024.

According to a Consumer Reports survey of 4000 people:

• 40% of 18-29 year olds,
• 32% of 30-44 year olds ,
• and 23% of 45-59 year olds … have tried CBD products.

Have a Suggestion? Am I missing an important CBD affiliate program? Please comment below or contact me @thcaffiliates to let me know.