With so many CBD affiliate programs available right now, it can be difficult to find which advertisers are legitimate and can convert your traffic into sales.
Over the past 3 years (a long time in the CBD advertising world) I’ve been experimenting with dozens of the largest CBD brands and affiliate networks. Here are my findings, I hope it saves you some time.
First, I review the top performing programs in my own experience, but I also discuss more programs below that might be a better fit for you and your audience.
Best CBD Affiliate Programs
This list focuses exclusively on CBD & hemp affiliate programs, and how & where to sign up. I regularly update this page with new offers and updates on how these programs perform, including which products convert well.
I’ve ordered them from my most recommended at the top, and the newer unknown programs at the bottom:
1. Avid Hemp Affiliate & Wholesale
Avid Hemp – Nice collection of products including CBD Vape Juice, oils, extracts, tinctures and gummies. Also, one of the few places I’ve seen promoting Keto CBD oil. They’ve been around for a few years, and that is a long time in the CBD world.
Pays 30% commission on sales, offers datafeeds & other tools for affiliates. I’ve been making two-tier sales from them. Avid Hemp’s program is managed via Shareasale.
2. Extract Labs
Extract Labs – Well-converting brand of CBD products, including hard to find isolate powders. This is one of my favorite CBD brand for a few reasons: a well designed website and user-experience combined with smart product line-up = great affiliate partner for your qualified US CBD traffic.
You’ll find Extract Labs affiliate programs in a few places: RevOffers and the Impact.com platform.
3. Diamond CBD Affiliate Program
Diamond CBD – features CBD brands with nice landing pages including Delta 8 and Chill brand of gummy candies and oils. Also runs CBD Mall.
Pays 30% commission with 90 day cookies. You’ll find them on multiple networks, but I prefer using ShareaSale for the advanced tools likes datafeeds.
4. JustCBD Affiliate Program
JustCBD – CBD gummies, candies, protein bars, isolate, drinks & other edibles. Have been around for a while, and understand how to turn traffic into sales. Pays 18% commission. Drop shipping and bulk discounts available.
5. Direct CBD (Martha Stewart CBD)
Yes, there is a Martha Stewart brand of CBD gummies and oils.
Direct CBD is the distribution partner for the Martha Stewart line of “wellness” CBD products. You can find Direct CBD Online & Martha Stewart CBD products on the CJ.com or Shareasale affiliate networks.
Celebrity brands are great at catching attention in a saturated market like CBD wellness products.
6. CBDistillery™ Affiliate Program
CBDistillery – CBDistillery™ Solid brand that has been around for years. Pays 15%-35%, offers 120+ item product catalog (datafeed).
7. cbdMD Affiliate Program
cbdMD is a well-established online brand of THC-free, gluten-free, vegan, and non-GMO CBD oil products for people and pets. Offers 20% commission on sales with 90-day cookies. You’ll find them on Impact.
Other Programs Worth Checking Out
Delta 8 THC Affiliate Program
Delta 8 Direct – Delta 8 THC gummies, carts, edibles and other products can be hard to find, which hopefully means Delta 8 THC makes for good conversion rates. Pays 10%, managed in-house.
EdenPure7 Affiliate Program
CBD Dog Health Affiliate Program
CBD Dog Health – CBD dog treats, tinctures & salves. Pays 10% commission. 60 day cookie. Managed via Shareasale. Nice landing pages. Wholesale and bulk pricing available.
Chongs CBD Brands
Chong’s gummies & oil are one of the most well-known celebrity CBD brands with lots of media coverage.
Jaxon CBD Flower Affiliate Program
Jaxon CBD specializes in organic hemp flower (buds), pre-rolls and wholesale. Affiliate Commission: 15% Cookie Window: 30 Days
Nutra Pure LLC CBD Affiliate Program
Pays 40% commission on sales, and also offer 5% on sub-affiliate referred sales. I can confirm this company does pay — I have received multiple *small* checks for 2nd tier commissions. Worth a look.
NotPot CBD Supplements Affiliate Program
NotPot CBD Gummies – Vegan CBD gummy supplements, managed through Shareasale.
Kush Queen Affiliate Program
Kush Queen – Source of CBD lube and other topicals, bath bombs, ingestible, and beyond. Pays 20% commission, 30 day cookies, managed on CJ.
Savage CBD Affiliate Program
Savage CBD – CBD gummies, edibles, oils, lotions, cartridges and other vaping accessories. Program managed through refersion platform.
Pays 35% for affiliate sales with 90 day cookies. Custom coupon’s available. Coupon code THC15 for 15% off. However, I’ve never made any commissions from Savage CBD.
HealthWorx CBD Affiliate Program
HealthWorx CBD – is a Colorado, USA-made brand of organic hemp oil and tincture products. Pays 40% commissions on referrals. Managed on Impact.
Peacock CBD Affiliate Program
Peacock CBD – Along with their own brand of premium tinctures, and topicals, they also distribute boutique brands such as Wunderkin vape products and Dolittle Farm hemp buds. Offers publishers deep links, promo codes and 15% commissions. Program via Impact.
Canzon Europe CBD Affiliate Program
Canzon – European supplier of CBD oil, balms, and other CBD-based cosmetics. Unlike many US companies, Canzon ships to most places in Europe & has multi-lingual support.
Ships to: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, Poland, Portugal, Romania, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.
You can find Canzon on the Impact platform.
Wholesale CBD Affiliate Programs
Industrial Hemp Farms – I’m new to this program, but seems to be converting well on the little traffic I’ve sent. Promising.
Boulder Creek Infusions – Bulk supplier of full-spectrum CBD oil. Affiliate program via CannAffiliate. I’ve not made any sales with them, and can’t recommend them at this time. Feel free to prove me wrong, and buy a 55 gallon drum of full-spectrum oil through my referral link!
Tiger One.eu – Wholesale CBD oil, hemp seed, testing kits and other cannabis merchandise. European-based, with almost worldwide shipping. In-house affiliate program. I’ve not had much luck with them so far.
It’s worth looking at the main affiliate networks.
Affiliate Networks with CBD Brands
Affiliate networks serve as a platform between advertisers (merchants) & affiliates (marketers). The best networks vet advertisers and provide advanced tools like datafeeds, deep linking, pixels, coupons and promo codes.
Shareasale.com Affiliate Network
Shareasale – Many CBD merchants and thousands of CBD affiliate products in one place including the top celebrity CBD brands. I’ve been an affiliate partner on Shareasale for over a decade, and they are my top recommendation to find legitimate CBD affiliate programs.
Impact Partnership Cloud
Impact.com – Formerly Impact Radius has a rapidly growing database of CBD merchants including international CBD brands like Healthworx CBD, Peacock CBD, Canzon and dozens more. Impact has advanced affiliate tools like promo codes and product catalogs.
They also have merchants with CBD subscription boxes and cannabis delivery services. It seems that after Shareasale, Impact probably has the most variety of cannabis-ancillary brands (including CBD and minor cannabinoids).
CJ Affiliate Network
CannAffiliate – Niche affiliate network catering to CBD merchants & other cannabis products and services. Their tools are very limited to basic linking, but still worth a look as they have some unique offers.
CBDAffs Affiliate Network
CBDAffs – Unique affiliate network focused solely on CBD brands. They have a surprisingly large amount of offers including a few big names like Chong’s CBD. I am new to this network, so will report when I have more info.
More Cannabis Affiliate Marketing Resources
New: Best CBD Affiliates with Datafeeds – These affiliate offer datafeeds exports of their product databases that allow for import into your website.
Looking for general cannabis affiliate programs for products like seed, grow supplies, headshop and cannabis novelties? Check full list of cannabis-related affiliate programs, Amazon associate alternatives and vape affiliate programs.
CBD Affiliate FAQ
Which is the best CBD affiliate program?
Whichever program’s products fits your audience & helps you be successful as a marketer.
Below are my top choices for CBD affiliate programs & networks. I’ve based these recommendation on my own experience of who pays, has a good interface, tools like link generators, coupons and other tools that help site owners & marketers better promote their brand(s).
- Avid Hemp – CBD Oils, gummies & extracts plus many unique product offerings including high-potency, full spectrum CBD Vape Juice and Keto CBD oil. Many helpful affiliate tools like datafeeds & deep links generators.
- Diamond CBD – features well-converting CBD brands with nice landing pages for oils, concentrates, edibles and beyond – including Delta 8.
- DirectCBD – This CBD affiliate program features multiple celebrity brands like Martha Stewart CBD gummies – These have a higher click-thru rate than generic sounding CBD brands in my experience.
- Shareasale – Large affiliate network, featuring 100s of CBD brands across dozens of merchants. I’ve worked with them for 10+ years. They pay like clockwork.
I recommend Shareasale as a good starting point for those new to affiliate marketing (or as my first choice for an alternative to Amazon Affiliates). In fact, to access the Diamond CBD and Avid Hemp affiliate programs you’ll need an account at Shareasale — where the program is managed.
How to become an CBD affiliate?
First, you need to learn about and become an affiliate in general. Affiliate marketing is broad term for referring others to products you do not directly sell yourself. You’ll need some sort platform to promote other’s products, for most affiliates this is done by websites. Though — social media, podcasting and other possibilities exist.
Once you have an audience, you’ll need to find merchants to team up with as an affiliate. The list on this page is a good start, but you might want to look at networks first, as they give you access to many brands in one centralized interface.
How to avoid CBD affiliate scams?
Be cautious with new businesses, especially those with in-house affiliate programs. There are many companies who create affiliate programs with no intention of ever paying their affiliates. If you stick with trusted affiliate networks (like Shareasale, CJ, Impact) that validate and require deposits, you’ll avoid the majority of scam affiliates.
How big is the CBD consumer market?
Retail sales in the USA surpassed 1 billion dollar in 2019, and some are forecasting that number to increase 10-fold to over 10 billion by 2024.
According to a 2019 Consumer Reports survey of 4000 people:
- 40% of 18-29 year olds,
- 32% of 30-44 year olds ,
- and 23% of 45-59 year olds … have tried CBD products.
- For more interesting stats on CBD and cannabis, see our Cannabis Stats page.
- See this list if you are looking for other cannabis-related affiliate programs.
- Wholesale CBD suppliers found here.
Have a Suggestion? Am I missing an important CBD or hemp affiliate program? Please comment below or contact me @thcaffiliates to let me know.