Running a successful website requires a diverse range of knowledge: from technical skills like web hosting and domains, html &css, and with using various software like WordPress.
Additionally, understanding how to actually get visitors through search engine optimization, social media, and various forms on online advertising is key. (and of course, you probably also like to make money)
That’s a lot manage, but luckily there are great tools to help.
This is an evolving collection of my favorite tools, links, software for webmasters, affiliates and digital marketers compete online.
SEO & Keyword Tools
Sitebulb – Advanced crawler with suite of tools for analyzing website health (broken link checker, HTML structure, etc). Produces useful reports that help identify technical & content issues to improve SEO.
Ahrefs – Suite of SEO tools with a focus on backlink research and tracking. Pricing is based on seats and starts at $99/mo for one seat. Free accounts let you do a few searches a month.
Is SEMrush or Ahrefs better? Both are great tools. Even though the tools overlap, they each have their own advantages. Please leave your feedback about either in the comments, thanks.
Affiliate Marketing & Lead Gen Tools
Affluent – Affiliate program aggregator, allows you to see all your affiliate accounts from one centralized dashboard. Also offers two-tier commissions from referred affiliates. Integrates with major networks and programs.*
Leadpages – Create sites optimized for sales. Can replace a traditional website, or function as a separate online marketing tool for existing ones.*
OptinMonster – Easily create pop-ups and modal windows for capturing subscribers from your existing website traffic to grow your newsletter and social shares.*
Used on this Website
Generate Press for WordPress – This site runs on WordPress, and using the Generate Press theme. It’s lightweight, and I recommended it.*
Namecheap – I’ve been using them for decade+ to register and manage my domain names, but recently started using their hosting service for this and a family members website. Can’t beat it for the price + reliability. (this site is quick, too)*
Ads & Affiliate WordPress Plugins
Ad Inserter – Ad Manager plugin for WordPress with support for almost anything Google Adsense, Banner Ads, Amazon Native, Media.net, etc.
Advanced Ads – Insert ads and banners from any affiliate or ad network including Adsense, Amazon, Awin, BuySellAds, DoubleClick, Booking.com, etc.
Ad Inserter vs Advanced Ads – which is better? Let me know in the comments below. Thanks!
Blogs and Other Links
Places I feel safe recommending as credible sources for SEO and online marketing information.
GSQI – Glenn Gabe’s G-squared Interactive is a solid resources for SEO news with a focus on technical issues related to Google Search.
ShivarWeb SEO – Excellent collection of webmaster “how-to’s” clearly written.
*has an active affiliate program